- Curb cravings
- Build and maintain muscle mass
- Increase satiety (help you feel fuller for longer periods of time)
- Help your body repair after workouts and other injuries
- Aid in weight management
- Support your immune system
- Improve metabolic rate
.. and that’s just to name a few. The health benefits of consuming the proper amount of protein for your body are many, but those are some of the most noteworthy!
Protein Strawberry Milkshake is our protein-packed take on a classic treat everyone adores. It’s a cup-licking flavor combination of creamy, chilled ice cream, fresh strawberries, and ice-cold milk. With 22g of protein per scoop, you can have your milkshake, drink it too, and actually feel fueled.
Cookies N Cream
This flavor is the perfect ratio and delicious mix of chocolate cookies and sweet vanilla cream. But wait, we didn’t stop there. We included actual inclusion pieces of chocolate cookies. Now you can enjoy cookies and cream with the added benefits of 22g of protein!
All Natural Blueberry Cheesecake Whey Protein is a scrumptious flavor-fusion of rich cream cheese swirled together with bursts of plump, juicy blueberries and buttery graham crackers. But don’t be fooled by its delicious taste – this treat is packed with 22g of protein per scoop leaving your sweet tooth and your tummy satisfied!
What is Protein?
Bear with us, we may have to get a little scientific on you here for a moment, but this is important. Our bodies are made up of THOUSANDS of different proteins, which can be broken down into amino acids. Also referred to as the “building blocks of proteins,” these amino acids are needed by the body for numerous vital processes, including:
- Building and repairing muscles, tissues, organs, bones, cartilage, and skin.
- Optimizing and regulating hormone production, including testosterone, estrogen, and progesterone. Think of hormones as messengers. They communicate and deliver messages through the body.
- Producing enzymes that can aid in digestion (breaking down your food), producing energy, muscle contractions, metabolism, and much more.
- Transporting hemoglobin that carries oxygen and nutrients throughout the body.
Why is Protein Important?
This brings us to the question of the day: WHY is protein important? We would not be who we are today without proteins. Our bodies are composed of proteins and are necessary for many important functions within the body.
If you are not consuming enough protein, this deficiency can lead to numerous health consequences such as:
- Compromised immune system. You’ll find your body won’t be able to defend itself against germs, bacteria, and other illnesses.
- Brittle hair and nails. Both are primarily built from keratin (a type of protein); therefore, if you're not consuming enough protein, they will become damaged.
- Increased appetite. You’ll find yourself not feeling as full or satisfied after eating or you’ll feel hungrier more often. Protein is the macronutrient that helps with satiety (the feeling of being full). If you aren’t consuming enough protein, the body will release hunger signals that urge you to eat.
- Loss of muscle mass. Protein is essential for muscle growth and maintenance. If dietary protein is in short supply, your body will look elsewhere (within the body) to pull it from. Generally, it’s first look is at your juicy muscles.
- Wounds and injuries may take longer to repair without proper protein intake. Just like your immunity, your body’s ability to heal and rebuild new cells/tissues/skin will also take a hit.
These are just a handful of the negative effects you may notice from a lack of protein. You could also experience: swelling of the extremities, nutrient malabsorption, anemia, and brain fog. I think it’s safe to say that not consuming enough protein is something to avoid.
Protein powder makes you bulky. FALSE.
Red flag. This is a very common myth that is absolutely NOT true. Honestly, this one is a gear grinder for us. It’s been in circulation for far too long, and it’s time to put it to rest. Ladies and gents.. consuming protein powder is NOT going to make you bulky. Fun fact, about 20% of our bodies are made up of protein! It is true that protein is the building blocks of muscle, but on its own it’s not going to make you get bulky.
Honestly, there is a good chunk of people in this world that would love to get bulky from just eating protein; however, it takes a lot more work than that. Not only do you need to consume an ample amount of protein, but you also need to be in a calorie surplus (consuming more calories than you burn), your workout program has to be designed to provide the proper stimulus for muscle growth, and your testosterone needs to be at a certain level. Bottom line: protein alone is not going to make you “get bulky.”
Protein powders can substitute whole food sources entirely. FALSE.
Immediately no. First of all, protein should be accompanied by fruits, vegetables, and carb sources. Protein should not be a meal on its own. When you’re sipping on one of our proteins, we suggest pairing it with a fruit for an easy on-the-go meal! Second of all, protein powders should be used on an as-needed basis. Supplements are not meant to replace whole foods, but rather be supplementary to the nutritional gaps in our diet. If you’re struggling to hit your protein goal on a regular basis, that’s when you start adding in protein powders, protein bars, and other high protein options to help you fill that gap.
Everyone should consume the same amount of protein. FALSE.
With flavors as tasty as ours, it can be difficult to turn down another scoop. While adequate protein intake is necessary, it’s important to be mindful of how much protein YOUR body actually needs and will utilize. Everyone’s body is different. A 250lb man will require quite a bit more protein in comparison to a 150lb woman. On average, it’s recommended to consume 0.8-1.5g of protein per day depending on your activity level and your body’s needs. If you are unsure of what your needs are and want help determining how much protein you should be consuming, click here.
Protein is protein - Buy it wherever, it doesn’t matter. FALSE.
You know the scenes in movies where the clerk stamps the paperwork aggressively with “DENIED” in big red letters? Picture that here. Protein powders are not all created equal. In fact, the majority out there are.. Not so great. The ingredients used, the quality of said ingredients, and the way in which they are processed all vary across the board. Some use low quality ingredient sources and/or high temperature processing in order to produce in bulk for cheap, this way they make the most profit of each tub. Ours are made with the highest quality ingredients and are low-temperature processed to ensure you get the most out of each scoop. Our proteins are also produced in a GMP certified and FDA accredited facility and are third party tested in an ISO 17025 lab. It’s important that you find a company that openly educates you on the ingredients used and third-party tests to confirm what’s on the label is what’s inside the tub.